Superga was founded in Turin, Italy, by Walter Martiny. Initially, the brand focused on producing durable rubber-soled shoes, catering to the needs of the working class. However, it wasn't long before Superga's reputation for quality and comfort caught the attention of a broader audience. The brand's big break came in the 1920s when it introduced the now-iconic 2750 Cotu Classic, a canvas sneaker that would go on to become a global sensation.

The Rise of a Global Icon

By the mid-20th century, Superga had firmly established itself as a household name in Italy. The brand's popularity soared in the 1970s, thanks in part to endorsements from celebrities and athletes. The simple yet elegant design of the 2750 Cotu Classic made it a favorite among fashion enthusiasts, leading to its widespread adoption across Europe and beyond.

Innovation and Evolution

Over the years, Superga has continued to innovate, introducing new styles and materials to meet the demands of modern consumers. From classic white sneakers to vibrant, patterned designs, the brand offers a wide range of options for every taste. Additionally, Superga has embraced sustainable practices, using eco-friendly materials to create shoes that are both stylish and environmentally conscious.

Superga Today

Today, Superga remains a beloved brand, cherished by individuals who value quality and comfort. Its extensive product lineup continues to evolve, offering something for everyone. For those interested in exploring the latest Superga offerings, you can find a comprehensive list of products in this product spreadsheet. Whether you're looking for a classic pair of sneakers or a trendy new design, this resource provides a detailed overview of what Superga has to offer.

Superga's enduring appeal lies in its ability to blend tradition with innovation. As the brand looks to the future, it remains committed to delivering footwear that combines style, comfort, and sustainability. With over a century of experience, Superga is sure to remain a staple in the world of footwear for years to come.