René Lacoste, nicknamed "The Crocodile" for his tenacity on the tennis court, decided to use this symbol as the emblem of his brand. The first product to feature the crocodile logo was a revolutionary tennis shirt, which was designed to replace the stiff, long-sleeved shirts commonly worn by players at the time. This shirt, known as the "Lacoste polo," was made from a lightweight, breathable fabric called petit piqué cotton, offering unparalleled comfort and flexibility.

From Sports to Fashion

While Lacoste initially focused on sportswear, it quickly expanded into casual clothing, attracting a wide audience beyond athletes. The brand's clean lines, simple designs, and high-quality materials appealed to individuals seeking a blend of sophistication and relaxation. By the 1950s, Lacoste had become a favorite among celebrities and fashion enthusiasts, solidifying its place in the world of haute couture.

Lacoste Today

Today, Lacoste is a global powerhouse, offering a diverse range of products, including apparel, footwear, fragrances, and accessories. The brand continues to innovate while staying true to its roots, collaborating with contemporary designers and embracing sustainability initiatives. One of the most exciting ways to explore Lacoste's extensive product line is through an electronic spreadsheet

The Legacy of Lacoste

To explore Lacoste's latest collections and discover their iconic pieces, check out this comprehensive product catalog. From stylish polos to trendy sneakers, the spreadsheet offers a detailed look at what makes Lacoste a beloved brand worldwide.